It's hard to pinpoint a date and time about my first memory of a physical object and its design mechanisms. The design become unnoticed because it because ingrained as an everyday object. We just use it and we do not focus on the design behind it.
When you are young, you do not notice objects. You have a one track mind. When I was a kid, candy was my world. I ate a lot and very often. One object that stuck out to me was the candy, KitKat. Growing up, my parents let me get candy every time we went grocery shopping. With the variety of candy to choose from, I always choose KitKats. It wasn't the candy that enticed me, it was the color and typeface of the wrapping. It was bright red with huge fonts, that stuck out to me. Not to mention, the candy was detachable to one another. It felt great breaking off a piece of the KitKat bar. The size was different from all the regular candy bars, it was squared rather than elongated. However, that was a con in some ways. I could never stick it into my jean pocket. It was too squared compared to a Snicker bar where it easily slips in. But, this was different and I like different. To me, it was like a win win situation, I got yummy candy and I got a pretty wrapper.
Now, candy wrappers make a difference in my choosing. I like the aesthetics of the candy. I tend to favor what the color offers and if I will enjoy it or not. KitKats are still the same in color and sizes. It is a universal know candy brand and with its simplistic design it has become distinct. It is easy to spot in the candy isle when you're in a rush at the grocery store.
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