The color of Facebook.

Imagine, the color blue then think of the Internet and the Social Network. What are you thinking of? Facebook. Am I right?

imagesource: appadvice.com

We tend to recall on things that we are familiar with. Blue is the color of the design on the Facebook social network site and us bloggers are always on the Internet. However, because everyone has his or her own perception on color, the type of blue varies, as Albers states in his book ‘Interaction of Color’. Even though the color and logo is prominent in society, we don’t know exactly what blue it is. The designer knows the color number, but the commoners don’t.

Our human retina receives the 3 primary colors, blue, red, and yellow. These three primary colors constitute all color. With the Facebook logo being blue, the eye cannot be deceived. It is blue. This blue offers a commonality to receivers. MySpace, an earlier social network site was blue. Facebook used this idea, and incorporated to their color design. The simplicity of the color used allows receivers not to be overwhelmed with the blue logo. When the screen is lit, you still want to stare at it, compared to an orange sign when it’s lit up you tend to squint or look the other way.

It takes a long process to determine the color of a logo, emblem, or design. Everything goes back to Zeitgeist, which is the spirit of the times. Color popularity changes season to season. As we get older, we see the world differently. Color may help designs out because it becomes extra visual aid for the eye, but Facebook creator, Mark Zuckerberg is colorblind. He cannot see the color of his logo, yet the logo is known throughout the world. Despite how color can transform a design, it might not matter too much; we did live in world of black and white.