In the video "Brooklyn (Go Hard)" by Jay-Z feat. Santa Gold, typography is used to illustrate a video. The video form is all text based as words are interacting as the beat is being made to later form an image.
Word and image is used very precisely in this video going along with the beat, rhythm, and pattern. Each letter is presented as each beat it made, which strengthens the whole image. Gestalt principles are also presented as you watch the video. It starts off with single unities (letters) and as the song progress, it becomes whole (picture of Jay Z then later of Biggie). Each sum of the parts are combined to create a whole, which keeps watchers guessing, why are only letters being shown? It makes more sense once the video ends.
Rather than using actual people and actual objects, the words and images that are created offers a different optical feel. The optical feel allows one to think ahead and think outside the box. It follows the spelling of the word Brooklyn throughout the whole song. The choice of word Brooklyn creates an image that represents Brooklyn so well, Jay Z and Notorious BIG (Biggie). They both are inspiration for native Brooklyns now and then. Light sheds through this video paying homage to the ever popular rappers. No bling, no sex, no diamonds are needed for this video. Only words that sketches out iconic rappers.
This video does justice to paying respect for the once loved rapper and the reigning rapper himself, Jay Z. Words and image have never been so powerful joining together for society to use their optics and haptics. Listeners are able to pay close attention to the typography which keeps the video flowing. Without typography this video would be bland.
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